Conversion Manager - Online Marketing (m/f) in Hamburg

Conversion Manager - Online Marketing (m/f)

Location: Hamburg
Level:
Department: Marketing

Goodgame Studios is a leading free-to-play, online games development company. We operate across web and mobile platforms and cater to over 300 million registered users worldwide. With a rich talent pool of employees from more than 40 nations, we are among the largest German employers in the gaming software industry. Our aim is clear: We want to entertain millions of players around the world with our games, therefore we joined the Stillfront AB in 2018. Stillfront AB is a group of independent creators, publishers and distributors of digital games - with a vision to become the leading group of indie game creators and publishers.

As our Conversion Manager - Online Marketing (m/f) you will be responsible for the most important KPIs relating to our digital advertising material such as banners and landing pages for both desktop and mobile products. In addition you will manage and optimize the app store experience for all our mobile games. Whether you deal with click-through rate or conversion rate, you will be expected to approach your role with analytical flair and creative problem-solving skills.

Your Job:

• Own and drive our marketing funnel optimization efforts
• Implement and refine our app store optimization strategy
• Optimize the performance of our landing pages with quantitative testing
• Support the marketing team in identifying the best performing visuals for their campaigns
• Monitor and report relevant funnel and conversion KPIs using our tracking technologies and tools
• Improve our web and mobile tracking as well as 3rd party tracking to allow us and partners for better conversion optimization

Your Profile:

• A successfully completed degree (economic sciences, media informatics, psychology, marketing or similar)
• 2+ years’ professional experience in testing, conversion optimization and web analytics
• Advanced knowledge in app store optimization tools and processes (ASO), especially metadata optimization (keywords, descriptions)
• Experience in empirically testing digital advertising material (banners, landing pages, app store assets)
• Strong knowledge in Google Analytics
• Ideally basic knowledge in Google Tag Manager
• Analytical mindset that likes to own topics, is encouraged by getting responsibility in and gets things done
• Team player with a key role in a motivated marketing team
• Follower of the latest trends in internet technologies and trends
• Very good knowledge of English, spoken and written

We Offer:

• A professional team of experts that has fun at work
• Your professional growth is important to us. We provide agile structures, flat hierarchies, and ongoing training opportunities
• Results-oriented teamwork that values employee contribution and empowerment
• Competitive compensation and a balanced work-life balance