Global Digital Activation Lead (w/m/d) NIVEA in Hamburg

Beiersdorf is known for its leading international skin care brands, including NIVEA, Eucerin, Labello, 8x4 and Hansaplast/Elastoplast. To maintain our growth we offer broad responsibilities and challenging tasks, enabling our people to raise the bar in all fields of our business - every day right from the start. This Position is based in the NIVEA Advertising Team.

• The position is responsible for the definition, development and implementation of the digital marketing & communication strategy for NIVEA brand categories in coordination with the international brand teams.
  • Supporting the International Digital Marketing team in the development and execution of a global NIVEA communication strategy (product and brand campaigns)
  • Developing digital campaigns (website, video, social etc.) for global roll-out: Briefing and steering agency partners, reporting results, proposing and executing optimizations and sharing learnings
  • Identifying relevant topics and trends for innovative digital communication as well as competitive analysis on an ongoing basis
  • Ascertaining and implementing tools to improve processes of campaign creations, curation and distribution, thereby managing exchange of know-how, best practices and assets between affiliates
  • Strategic steering and supporting regions and local markets as well as ensuring a global consistent brand presence through global production and monitoring of local development

• University Degree, ideally Master (economics, communication or media)
• Multiple years of professional experiences in Digital Marketing from company- and agency-side with FMCG focus
• Excellent knowledge of online marketing & social media technologies and trends
• Proven track record of success in managing digital campaigns
• Excellent conceptual and creative skills; project management experience
• Excellent presentation and communication skills
• Entrepreneurial, international mindset
• Result-oriented and passionate

• Fluent in spoken and written English; good command of German is a Bonus

  You are welcome to apply without a cover letter. We look forward to receiving your application including a compelling curriculum vitae with relevant references and certificates. If you have any questions, please contact our recruiter Christina Schröder every Tuesday between 11 and 12 am via the telephone number: +494049094956.