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Senior Marketing Manager - App Store Optimization (all genders) in Hamburg

Let the games begin and become a part of our team. Goodgame Studios successfully fuses art and science and has thus become Germany's biggest game developer. We merge analytical science with dynamic creativity.


Senior Marketing Manager - App Store Optimization (all genders)
Location: Hamburg
Level: Experienced Professionals
Department: Marketing

Goodgame Studios is a leading free-to-play, online games development company. We operate across web and mobile platforms and cater to over 300 million registered users worldwide. With a rich talent pool of employees from more than 40 nations, we are among the largest German employers in the gaming software industry. Our aim is clear: We want to entertain millions of players around the world with our games, therefore we joined the Stillfront Group AB in 2018. Stillfront Group AB  is a group of independent creators, publishers and distributors of digital games - with a vision to become the leading group of indie game creators and publishers. 

Our marketing division stands out due to its high international presence with intensive online advertising in many countries. Our campaigns reach millions of people every month. 

As our Senior Marketing Manager - App Store Optimization (all genders), you will be responsible for the app store experience for all our mobile games. You develop our optimization strategy and execute it with support from external agencies. As an ASO expert on key app stores, you will be responsible to improve our store conversion rates with the right creative assets and increase the organic downloads.


  • Own and drive our mobile marketing funnel optimization efforts
  • Set up our app store strategy to optimize app store conversion rates
  • Work with our inhouse design team to create engaging app store creatives and evaluate them with quantitative testing
  • Steer and execute the metadata optimization together with our external partners
  • Monitor and report relevant funnel and conversion KPIs using our tracking technologies and tools


  • A successfully completed degree (economic sciences, media informatics, psychology, marketing or similar)
  • Several years professional experience in quantitative testing and conversion optimization
  • Advanced knowledge in app store optimization tools and processes (ASO), especially metadata optimization (keywords, descriptions)
  • Profound experience in empirically testing digital advertising material (banners, landing pages, app store assets)
  • Analytical mindset that likes to own topics, is encouraged by getting responsibility in and gets things done
  • Team player with a key role in a motivated marketing team
  • Follower of the latest trends in internet technologies and mobile gaming
  • Very good knowledge of English, spoken and written

We offer:

  • Your professional growth is important to us. We provide agile structures, flat hierarchies, and ongoing training opportunities
  • Result-oriented teamwork that values employee contribution
  • No micromanagement - you get responsibility and can make decisions yourself
  • An international team of dedicated experts
  • Competitive pay and benefits and a good work-life balance
  • Leading technology and analysis opportunities that give you the freedom to innovate

We look forward to receiving your application in English (cover letter, CV, references, degree) as well as your salary requirements and earliest possible starting date through our online application form.

Your contact person for this job offer is Juliane Voigtländer.

Goodgame Studios is an equal opportunity employer. We encourage and support diversity and welcome all qualified applications.

Extra Informationen

IT / Software-Entwicklung / Programmierung, Online Marketing / eCommerce
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Hamburg | IT Jobs | Online-Marketing Jobs | Karrierestarter

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