Marketing Manager, DACH Region - Hamburg or Munich Office

The Role

Tesla is looking for a Marketing Manager to support the marketing organization with various responsibilities including content creation, merchandising, lead generation and managing marketing campaigns in Central Europe (primarily Germany, Switzerland and Austria) in collaboration with the local country team.

Our ideal candidate is a self-starter with an exceptional ability to connect with the business and the customers. As a Marketing Manager at Tesla, you’ll be kept on your toes and no day will be like any other. You will get to be part of a high-pace, high-energy and highly innovative team, and you’ll be essential in driving our mission forward.

Responsibilities

·         Manage the local marketing teams in Germany, Austria and Switzerland and work closely with the country director and regional sales managers to develop targeted marketing plans with a coherent integration of marketing tactics, event and PR activities to achieve country goals.

·         Lead content creation and project management for website, collateral and customer communication (i.e. emails and letters) for applicable markets. This includes responsibility for tone of voice in market and primary contact role for translation approvals for website, mailers, newsletters, collateral.

·         Manage and implement a comprehensive event calendar with centralized tracking of all regional marketing events including test drive events, lead generation events, and external corporate events (e.g. auto shows and product launches), while working closely with the Sales organization.

·         Establish frequent communication and collaboration with other company stakeholders (i.e. inside sales, sales analytics, digital marketing).

·         Set-up and lead digital campaigns and partnerships on a regional level and provide guidance on local partnerships to your team.

·         Stay informed of news and local marketing activities in your relevant markets. These include but are not limited to – store, supercharger and service center openings; new appointments; partnerships and financing deals; industry events.

·         Manage the planning and execution of regional activities including store openings, test drives, lead generation events and Supercharger launches. Guide stores in the development of in-store programs and campaigns to engage existing leads and create new leads.

·         Effectively deliver results of marketing objectives within the designated and agreed budgets.

·         Support the field sales organization on other marketing initiatives.

·         Work with communications team on consistent and effective messaging of external documents and promotional materials to support our marketing activities (e.g. collateral).

·         Work with Tesla Energy team on a regional level to align company goals and facilitate resource sharing. 

·         Evaluate, track and report the success of programs and campaigns.

·         Ensure compliance with global brand strategy and corporate identity for Tesla.

Requirements

·         At least 5 years’ marketing experience in a range of areas including email marketing, events, integrated marketing and retail marketing.

·          At least 5 years’ experience leading a team. Comfortable managing and coaching others.

·         Bachelor’s degree or equivalent.

·         Excellent written and verbal communication skills with proficiency in building clear, compelling value propositions that can be expressed in a variety of media.

·         Understanding of the local country needs.

·         Experience in managing large-scale events or trade show participation.

·         Salesforce knowledge is a plus.

·         Fluency in English and German; other European languages considered a bonus.

·         Driver’s license class B.

·          Up to 50% travel required.

The candidate should possess these skills:

·         Exceptional strategic thinker and analytical skills; ability to address cross-functional and cross-organizational issues independently.

·         Flexibility and adaptability in order to thrive in a start-up culture.

·         Ability to maintain a high sense of urgency and entrepreneurial work ethic that is required to drive business outcomes.

·         Ability and willingness to manage and mentor others.

·         Highly organized with the ability to manage multiple projects while meeting deadlines.

·         Positive “can do” attitude, passionate and able to show commitment and to inspire others.