Marketing Manager - App Store Optimization (m/f) in Hamburg
Goodgame Studios successfully fuses art and science and has thus become Germany's biggest game developer. We merge analytical science with dynamic creativity.
Jobbeschreibung
Location: Hamburg
Level: Experienced Professionals
Department: Marketing
Goodgame Studios is a leading free-to-play, online games development company. We operate across web and mobile platforms and cater to over 300 million registered users worldwide. With a rich talent pool of employees from more than 40 nations, we are among the largest German employers in the gaming software industry. From our headquarters in Hamburg, we aim to become one of the leading gaming companies in the world.
As our Marketing Manager - App Store Optimization (m/f), you will be responsible for the app store experience for all our mobile games. You develop our optimization strategy and execute it with support from external agencies. As an ASO guidelines expert on key app stores, you will be responsible to increase organic downloads and implement the guidelines in our product pages.
Your Job:
- Own and drive our mobile marketing funnel optimization efforts
- Setup our app store optimization strategy to optimize app store conversion rates
- Optimize the performance of our app store assets with quantitative testing
- Steer and execute the metadata optimization together with our external partners
- Monitor and report relevant funnel and conversion KPIs using our tracking technologies and tools
Your Profile:
- A successfully completed degree (economic sciences, media informatics, psychology, marketing or similar)
- Several years’ professional experience in quantitative testing and conversion optimization
- Advanced knowledge in app store optimization tools and processes (ASO), especially metadata optimization (keywords, descriptions)
- Profound experience in empirically testing digital advertising material (banners, landing pages, app store assets)
- Analytical mindset that likes to own topics, is encouraged by getting responsibility in and gets things done
- Team player with a key role in a motivated marketing team
- Follower of the latest trends in internet technologies and mobile gaming
- Very good knowledge of English, spoken and written
We offer:
- Your professional growth is important to us. We provide agile structures, flat hierarchies, and ongoing training opportunities
- Result-oriented teamwork that values employee contribution
- A positive work-life balance
- Leading technology and analysis opportunities that give you the freedom to innovate
Hamburg is one of the most beautiful cities in the world and provides a fantastic range of leisure activities as well as a great nightlife. Its maritime atmosphere and Hanseatic cosmopolitan flair enable an especially high quality of life.
We look forward to receiving your application (cover letter, your CV and references) as well as your salary requirements and earliest possible starting date, through our online application form. Your contact person for this position is Anna-Katja Sparke
Extra Informationen
- Status
- Inaktiv
- Standort
- Hamburg
- Jobart
- Karrierestarter
- Tätigkeitsbereich
- IT / Software-Entwicklung / Programmierung, Online Marketing / eCommerce
- Führerschein erforderlich?
- Nein
- Auto erforderlich?
- Nein
- Motivationsschreiben erforderlich?
- Nein
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